Hey! I’m Syd. I’m a creative strategist and here are some words I live by:

Pottow Motto #1: “It’s only weird if you make it weird.”

The energy you put out is the same that you will receive. But don’t worry, sometimes it’s okay to make it weird.

Pottow Motto #2: “Never let the fear of striking out, keep you from playing the game.”

Now, you might think this quote indicates a major sports fan…not in this case. It just indicates a major Jennifer Coolidge fan. Seriously though, you have to be willingly to step out of your comfort zone and be okay with a few failures. You will never know what or how to do something, if you don’t try.

Pottow Motto #3: “Always look both ways before crossing the street.”

I wish I had listened to that before slipping on a skateboard and breaking my arm.

Pottow Motto #4: “Be comfortable with the uncomfortable.”

This is something I learned throughout my time at Boston University. Throughout my Masters program, I had the opportunity to go outside of my comfort zone and take creative classes, even though I was on the strategy track. While initially unsure how this would go, I now look back on my decision to take such classes as a highlight of my academic career. By taking these creative classes, I learned how to incorporate such a perspective into strategic decisions. Having gained the ability to produce content through a creative lens, I am now a better strategist who can work from both ends.