The Ask: Make Air Jordans relevant to a new audience.

The Campaign: Just wear em’

The Idea: People love exclusivity, especially with shoes. Some go to great lengths, like storing them in boxes, shrink wrapping, or placing them in plastic containers in their closets — often choosing not to wear them to maintain their pristine condition. Through this campaign, I want to show how unrealistic these preservation tactics are with everyday essentials and emphasize that your Jordans should be a part of your daily wardrobe.