The Ask: Fashion advertising revolves around fancy images and logos, create a campaign for a fashion brand that gives it meaning beyond its imagery.
The Campaign: #wearconfidence
The Idea: Beauty doesn’t just run skin deep. What you wear says a lot more and can bring out the brightest aspects of your personality and can lift your mood. There is a certain stigma and anxiety that needs to broken with accessible fashion. As a woman enters a store she wonders, will she find her size there, will the style suit her as well as it did the model? The daunting thought of how to style lingers every morning and the worry of how she looked all night creeps up when she gets home. Through this movement we open conversation and H&M embraces the anxiety while creating clothes tailored to you. We come in as a way for you to find the style suited exactly to your body to type, to express yourself on your terms. With H&M you can break free. With H&M you can wear confidence.
OOH
Social Media Posting
Active Landingpage
H&M x We Are Not Really Strangers
Client: H&M
Student Work
My Role: CW
W/ Paulomi Mulkherjee (AD)